When Fred Chen and Phuong Nguyen’s daughter Madeline refused to drink milk they decided to explore their options and learned how to make traditional Vietnamese yogurt- da ua. Nguyen grew up eating the yogurt and he and his wife soon learned that it was the winning solution for his daughter. "Vietnamese yogurt is famously made with sweetened condensed milk," Chen told NBC News. "In Vietnam, just about every family makes their own. Because our yogurt was originally made for our daughter, we made it with just three high quality ingredients — slow cooking organic whole milk, cane sugar, and then adding yogurt cultures." The couple said that Vietnamese people began using sweetened condensed milk in the yogurt as a substitute for fresh milk because it was not always available.
To their surprise, the yogurt was also hit to family and friends who encouraged them to making a business out if it named YaÜ! These parents went from struggling to get Madeline to finish her milk to launching a yogurt business. Talk about innovation!