President and CEO
Dr. Elfrieda Hiebert is President and CEO of TextProject, a nonprofit that provides open-access resources to support higher reading levels, and a research associate at the University of California, Santa Cruz.
Hiebert received her Ph.D. in Educational Psychology from the University of Wisconsin-Madison. She has worked in the field of early reading acquisition for 45 years, as a teacher’s aide and teacher in California and, as a teacher educator at universities across the nation.
Hiebert’s research on fostering fluency, vocabulary, and knowledge through appropriate texts has been published in numerous scholarly journals and books. She has been the recipient of several awards for her work, including International Reading Association’s William S. Gray Citation of Merit and the American Educational Research Association’s Research to Practice award. She chaired an advisory group on early childhood for the Common Core and serves on the Item Review Panel of Smarter Balanced.
TextProject aims to bring beginning and struggling readers to high levels of literacy through a variety of strategies and tools, particularly the texts used for reading instruction.